Marketing as a therapist can feel overwhelming, with countless recommendations and little guidance on where to focus your limited time and budget. In this training, we'll explore different marketing avenues, including but not limited to social media, and discuss how to prioritize your efforts effectively.
Rather than pushing social media as a must-have for all clinicians, this session will provide a balanced approach, helping you determine what makes the most sense for your practice and personal comfort level. You’ll walk away with a clearer strategy for marketing that feels manageable and aligned with your goals.
This workshop is designed for:
Therapists in private practice (new or experienced) who feel overwhelmed by marketing advice
Therapists who are unsure whether social media is necessary for their business
Mental health professionals looking for practical, time-efficient ways to attract clients
Therapists who are looking to supplement their private practice with another therapy-related income stream (a course, a book, etc.)
What you’ll master:
How to assess whether social media is necessary (or beneficial) for your practice
The essential marketing avenues all therapists should consider (beyond social media)
A framework for choosing the right marketing channels based on your strengths and goals (plus time, energy, and budget)
How to create a sustainable marketing plan that doesn’t feel overwhelming
Meet the presenter:
Rachel is a licensed Marriage and Family Therapist (LMFT) with a Master’s Degree from Stetson University, years of clinical experience, and a deep passion for writing. As the owner and president of a marketing company for therapists and counseling centers since 2019, she has helped countless clinicians build a strong, authentic online presence through strategic content, SEO, and digital marketing.
While no longer seeing clients directly, Rachel draws from her firsthand experience of knowing what it means to be in that therapeutic space with someone to inform her marketing strategies. This unique blend of clinical and marketing expertise allows her to create informed, relevant content that resonates with both therapists and the clients they serve. She specializes in crafting compelling website copy, blogs, e-books, and digital resources that help mental health professionals connect with their ideal audience and grow their practices.