This presentation guides therapists through the essential steps of crafting an authentic, effective brand. Attendees will learn how to uncover their brand’s core purpose, conduct targeted market research, and create a detailed audience persona.
The session also covers how to define brand attributes, map out a client sales journey, and set actionable goals that drive both income and growth. This hands-on workshop equips therapists with practical tools to build a brand that reflects their values and attracts their ideal clients.
This workshop is designed for:
Therapists in the first year of practice, therapists taking the leap from solo to group practice, therapist practices looking to refresh their brand, or therapists launching a side hustle.
What you’ll master:
Uncover their brand 'why' by identifying the core mission and values that drive their practice.
Conduct market research to understand their competitive landscape and discover opportunities to stand out.
Create a detailed audience persona to better align their messaging and services with the needs of their ideal clients.
Set actionable, SMART goals that focus on income, marketing, and operational growth for their therapy practice.
Meet the Presenters
We’re Kim and Justin Slagle—the pair of fun, married humans behind Practicery! We're all about adding a splash of personality to your therapy practice or other therapist-owned business! But what makes us different from the rest? Well, aside from being professionally trained, rockstar graphic designers, we've also got a few therapy sessions under our belts. Yep, you heard that right! We've walked the therapy walk, so we know exactly what you need to stand out in the counseling crowd.
Doors open at 11:15 for those who want to mix and mingle with like-minded clinicians.